Overview
A curated blend of sun-grown cannabis and globally inspired botanicals, Drew Martin created their pre-rolls to be shared amongst friends.
I worked with Drew Martin to creative direct, produce and shoot their first branded photography campaign. Pairing their pre-rolls with set menus, this campaign was inspired by their original launch strategy of hosting dinner parties and sharing meaningful moments.
For this project, I provided creative direction, set design, food stlying, and photography.
I worked with Drew Martin to creative direct, produce and shoot their first branded photography campaign. Pairing their pre-rolls with set menus, this campaign was inspired by their original launch strategy of hosting dinner parties and sharing meaningful moments.
For this project, I provided creative direction, set design, food stlying, and photography.
Drew Martin's original launch strategy was to pair their low-dosed, botanically infused joints with food and drinks to create a laid-back dinner party ambiance.
Throughout 2022, my work for Drew Martin's socials and new product launches retained the original photography style and lifestyle feel. These photographs, however, evolved to include a greater emphasis on the social nature of the product through the addition of interactive subjects.
Terminal 27 event. Holidays circa 2021.
Drew Martin Christmas Dinner Party. Holidays circa 2022.
Details
Functions
Art Direction
Creative Direction
Photography
Set Design
Art Direction
Creative Direction
Photography
Set Design
Tools
Adobe Lightroom
Film Photography
Adobe Lightroom
Film Photography
Date
March 2020 — Now
March 2020 — Now