Overview
Los Angeles based fashion studio Human Construct creates ready to wear collections inspired by photography, film, architecture, and contemporary cultures.
Background
Summer and Fall of 2021, my friend Kevin and I worked together to launch our brand, Human Construct. We were inspired by common principles and skills when creating various forms of art and wanted to build a brand around that idea.
I worked on the design, built the website on Cargo, and art directed photoshoots and two long form videos, which we showcased on Instagram.
I worked on the design, built the website on Cargo, and art directed photoshoots and two long form videos, which we showcased on Instagram.
I designed the website (no longer live) to showcase our art: First, through the landing page video, and then an image gallery, guiding users toward our products.
Photos were shot on 35mm film. Models styled by me.
Details
Functions
Art Direction
Creative Direction
Branding
Marketing
Photography
Art Direction
Creative Direction
Branding
Marketing
Photography
Tools
Adobe Lightroom
Figma
Adobe Lightroom
Figma
Date
August 2021 — Dec 2021
August 2021 — Dec 2021